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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, October 14, 2012

Become a Pastry Chef and Make the Career of Your Life


Who would say no to a delectable dessert? Well, unless you are someone trying to lose as much wait as you want and sacrifice all the pleasures of the sweet tooth, you might be one who would take no advantage of pastries presented on your table. And anyone who have tasted a pastry that appeals even to the taste buds of the gods who, for hope, that he or she too could make one.

This is among the numerous reasons why there is a fast growing demand in the food industry to create more recipes, more particularly the pastry industry.

Enrolling in a culinary arts school or curriculum offer the best source of information regarding both education and training to help you become a pastry chef. Like all other chef careers, the job of pastry chefs requires much patience, dedication, initiation of practices, loads of creativity and organizational skills. Nonetheless, this career has its equal shares of toil and hardship as well as enjoyment and satisfaction.

Most people wanting to establish their careers as pastry chef often begin with several educational options such as associate degree in culinary arts, certificate in baking and pastry, and bachelor's degree in culinary arts. Any of these three will push you a step higher on the ladder of a pastry chef career.

While the three are more significantly considered for their classroom and applied setting, the one year or two year course which would give the certificate on baking and pastry will qualify you for an entry position. The other two options will give you the foundation on baking education and specialized curriculum for pastry. However, electives are necessary parts as these would determine the real area of specialization a student wants to have. In any of your field choice, you will have a well-rounded preparation towards a successful career on pastry chef.

One key factor in pursuing your career as pastry chef is your choice of school. No doubt, there are lots of schools and institutions out there who would be more than willing to attend to your need for formal education. However, too few would really qualify for your personal demands and standards. It is important that you are comfortable with the school of your choice and that you get justification for what you are paying for.

Instructor credentials are a must and this must be certified by the American Culinary Federation. Also, the instructors in your choice of school must have a college degree or any relevant experiences in the industry.

Further, look for scholarships. Most culinary arts schools are offering this privilege for students who have met standards. Well, if you truly have the passion in pastry cooking, you are most likely to perform well on any course you take in relation to your choice of career.

If you have not as much flexibility on your schedule, you can consider programs that will allow you to attend part-time. Some culinary schools engaged on some public services and those staffed by students where enrolled students are required to work as part of their requirements. Furthermore, apprenticeship programs are also an option since this could help earn you a bachelor's degree. In fact, apart from formal education on pastry preparation, apprenticeship is your second option. This is also a more advisable path on people who are just testing their real choices. If you are not so sure with the career you are trying to pursue, it is best to test the waters through assisting a pastry chef.

Whatever option you would try, just remember one thing: test the water first before you decide to swim the tide.

Wednesday, December 1, 2010

A simple 7-step checklist to test your ads

Imagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.Well, here’s a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on to generatesales.In one of his lesser known books, "Making Ads Pay,"legendary ad man John Caples reveals a 7 step formulafor successful advertising. He wrote:"This check list is based on the results of hundredsof advertising tests. It is based on millions ofdollars spent in experiments designed to find out whatkind of advertising sells and what kind doesn't sell.The next time your prepare an ad or a commercial, putthis check list alongside of it."Use Caples’ checklist to give your ad the final test.You can even use the following list to check any ad,whether it is for radio, television, print, or evenfor the Internet.1. Does your ad attract the RIGHT AUDIENCE?Does your ad STOP the right people---the ones mostlikely to be interested in your product or service?Does your headline, photo or opening grab theattention of your most likely prospects?2. Does your ad HOLD the audience?Does your ad maintain the attention it achieved? Youmay have stopped them, but does your ad make themSTAY? Does your ad or commercial speak to his or herinterests, needs, hopes or dreams?3. Does your copy CREATE DESIRE?Do you promise benefits to the reader? Do you revealwhat the customer WILL GET? Do you tell them what's init for them? Do you clearly explain the advantages ofyour product or service? Does your ad make them feeland want your service?4. Do you prove it is a BARGAIN?Is your price lower than usual? Are you giving moreservice or adding more value than your competitors?Are you offering something no one else has?5. Do you establish CONFIDENCE?Or to put it the way Caples said it: "Prove it is nota gyp." You may have people interested in your ad. Butnow they're wondering if what you claim is reallytrue. Dissolve their fears with testimonials, aguarantee, or any other PROOF you have.6. Do you make it EASY TO ACT?If you want your prospects to do something, have youTOLD THEM what to do? Have you given them theinformation they need so they can do it? Have you maderesponding to your ad or commercial simple and easy?7. Do you give your prospects a reason to ACT AT ONCE?Your potential customers may be ready to buy---butthey won't unless you give them a GOOD REASON to actnow. If your price is going up, say so. If suppliesare limited, say so. If this is a limited time offer,say so. Have you given people a logical and believablereason to take you up on your offer right now, thisminute?So if you ever need a quick, proven checklist to testyour ads or sales letters, just ask yourself these 7questions and your ads and sales letter will becomecash-generating machines.Best riches, Andrew ClacyP.S. If you haven’t grabbed a copy of Joe Vitale’s new12-part course guaranteed to turn your business into amillion dollar money-sucking machine, I highly suggestyou take another look.In my honest opinion, any person who owns that packagewill become a profit generating, recession-proofbusiness.Read all about it: www.explosivecopycourse.com About the Author Hi there,I'm a fulltime Internet Marketer ,webdeveloper and Entrepeneur from Albury, Australia. Owner of popular website www.explosivecopycourse.com

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